Communication Planning

All successful businesses or organizations have one thing in common – they communicate well, and they understand the importance of strategic communications. Strategic communications includes means developing relationships, networks and communications tools that allow you to meet short- and long-term goals and objectives. Whether your interest is travel pr or planning your communications and messaging for a new offering, event or issue, Tartan has an experienced media relations and digital team that can assist.

What is your goal?

Our experienced team will develop a strategic communications plan for your business or organization to help you meet your goals and objectives. Our communications planning model helps you decide what your messages should be, who needs to receive them, and when and how they should be received. Are social media or a digital strategy part of your public relations goals? We work extensively with our clients to meet their needs and complement their overall business goals and objectives.

Monitor and Evaluate

Strategic communications also means taking in information from your audiences and stakeholders. We can develop strategies for creating that information in-flow. We can also help you monitor and evaluate the impact of your messages and communications tools. As the leading Canadian PR firm focused on travel and tourism, we can help your story be heard.


Public Relations