With a gift for creating the stories that connect business with media, Deirdre is committed to working with clients strategically to raise their local, national and international profile through digital communication and public relations.
A respected business entrepreneur and popular speaker, Deirdre was named Vancouver Island’s PR practitioner of the year as well as being recognized as a YWCA Woman of Distinction. Her company was awarded the PR contract to represent Canada’s Northern House during the Vancouver 2010 Winter Olympic and Paralympic Games.
An accredited public relations practitioner (APR) since 1996, Deirdre holds a BA in Journalism from Ryerson University as well as an MBA in Communications from Royal Roads University.
Deirdre’s volunteer work includes serving as Chair for Tourism Victoria; Board Member, on the Board of KCTS public television in Seattle, Board of Advisors for the International Ecotourism Society, sitting on the City of Victoria’s economic development cabinet, and helping spearhead Tourism Victoria’s sustainable tourism initiatives.
With a passionate interest in sustainable tourism, Deirdre was instrumental in the creation of the BC Sustainable Tourism Collective, a group of six influential tourism operators founded on the vision that travel within BC should foster appreciation and stewardship for the natural environment, regions and communities.
Given her resume it’s hard to believe Deirdre has any free time, but as a strong advocate for a work-life balance she finds the time to play a mean game of golf and to go hiking with her two Bernese Mountain Dogs .