The email signature debate: when is PR too much?
We have an on-going email dilemma so we thought it best to put it out to our community to solve.
Terry’s point of view
I love our fabulous PR goddess, Deirdre Campbell. But, I dislike her email signature.
Well, maybe dislike is too strong a word. It’s better to say I find it annoying and particularly so on my mobile phone or when I have to scroll down on replies to find the information she wants me to read.
Her email signature weighs in at a whopping 135 words and 1,149 characters. I have included it below because I didn’t want to use up so much room in the body of this post!
I am, without a doubt, an email signature purist. I believe they should all look the same and be clean, lovely and give the facts: how to contact the person in various methods and maybe a call to action statement. Too many images, words and you lose me.
As for the email signatures that contain the legal gobbledygook, well, I don’t like those either, but for a different reason. I doubt that they carry any legal weight whatsoever. How can you ask someone to accept legal responsibility for not forwarding an email or for destroying it AFTER they have opened it? It’s poppycock and a waste of precious space. I digress. But, you can see why I get hung up on the 135 words.
So I admit that I am *maybe* a tad strident on this point and *maybe* could live with a diverse set of email signatures. While I understand how the email signature is a form of marketing, I believe short and simple is more effective.
Deirdre’s counter point
I love our fabulous digital goddess, Terry Rachwalski, but disagree wholeheartedly with her dismissal of my email address. Well, maybe dismissal is too strong a word.
Clients have received media attention as a direct result of my email signature! Honestly!
I have had several journalists call me up when they realized we represented certain clients and properties, solely because of the client list in my email signature! So while I know it is *maybe* a bit long and I reduce it to one line in all replies, I use every opportunity I can to market our clients, so am perfectly happy with a little bit of ribbing to take advantage of a great marketing tool.
What do you think? Is Deirdre’s email signature over the top or clever use of marketing? What could be done to improve it or should we just ignore it and get on with public relations and communications work?
Deirdre Campbell | President & Chief Development Officer | MBA, APR
T: 250.592.3838 | C: 250.882.9199 | firstname.lastname@example.org
Twitter | Facebook | LinkedIn | Google+ | Mailing Address
Victoria • Vancouver • New York
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Deirdre Campbell and Terry Rachwalski run the Tartan Group, a Victoria BC based public relations and communications firm specializing in tourism and hospitality. They love to be in constant improvement mode so a bit of PR soul searching is not out of the ordinary.