Digital Strategy Consultant
A specialist in new media and online marketing, Terry Rachwalski creates digital strategies for fully integrated, communications and public relations programs to achieve her client’s business objectives. Her mantra is “it’s not just about social media, it’s about integrated marketing communications.”
Terry honed her expertise over the past ten years while running her management consulting business “Front Porch Perspectives”. Terry works with clients to bring business ventures successfully to market utilizing traditional and online strategies. Her clients range from high-tech industries to food and consumer goods.
Terry joined forces with travel PR firm, the Tartan Group to spearhead their digital strategy and integrated marketing services working with clients to ensure their online presence is strategic, effective and measurable. Terry also provides managerial oversight and project support. She speaks regularly on integrated marketing communications and delivers the At Ease with the Media™ training program, an online and in person media interview workshop that helps corporate spokespeople interact confidently with broadcast and print journalists before and during interviews.
Holding an MBA from Royal Roads University, Terry is an award-winning Certified Management Consultant (CMC). She regularly speaks at conferences and continues with her technology and business consulting www.theconsultinglife.ca. She is @consultingmania on Twitter and can be followed on Google + .
When not immersed in the online world, Terry loves to take her dog, Chase for long walks in the outside world.